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22/09/2006 3BILL RUN FIRST THEATRE SMS COMPETITION FOR BILLY ELLIOT 3Bill, the newly launched service from Symbios Group that allows companies to deliver marketing campaigns and billing to mobile phones, is running with aka, the promoters of Billy Elliot the Musical, a competition to win tickets to the show using mobile phone technology. To enter, a simple multiple choice question is answered followed by a short code dialled on the phone. The competition is being advertised in 4000 London Underground carriages and on www.billyelliotthemusical.com. This is part of a contract Symbios Group has with AKA, a leading live entertainment promotions and marketing agency, to run mobile phone initiatives for the promotion of its major stage shows. Commenting on this news Richard Howle, Head of Digital and Cross Channel Marketing at AKA said: “We are delighted by the results that we have achieved so far from our promotion and we look forward to increasing the use of mobile phones to promote our portfolio of West End stage productions.” Martin Montague, CEO of Symbios Group added: “We are very enthusiastic about this new client win and look forward to running a wide range of promotional activities for them using our 3Bill service.” ENDS For further information please contact: Symbios Group Limited www.symbiosgroup.co.uk www.3bill.com Gavin White Sales and Marketing Director Tel: 0870 4781517 Mobile: 07789 206649 E-mail: gavwhite@gmail.com KON Associates (PR for Symbios) Adrian Shaw Tel: 01483 535102 Mobile: 0797 9900733 E-mail: adrian@ikonassociates.com Notes to editors 1. Symbios Group Ltd is a software company which provides content for the internet and mobile phone platforms and develops enabling software for content delivery to mobile phones. 2. The Company currently operates the UK’s largest niche dating internet service under the Heaven Network banner, with over 550,000 existing members. 3. The Company was founded in 2000, is based in Fareham, Hants and employs 20 people. 4. aka Promotions Ltd is one of London’s leading live entertainment marketing, and advertising agencies. www.akauk.com |